Fair Trade

WILD WOOD GROVES UK and BAB EL OUED D'ARGAN MOROCCO has built its own argan oil production centre in the heart of the Argan region (east of Agadir) in Morocco. Our aim is that the local Berber women, who traditionally make this oil benefit from good wages and working conditions. We plan to introduce literacy and other educational training.

"We want to create an ethical trade production centre run on a stakeholder system. We are planning to link with the Moroccan Tourist Board to organize tours of the centre as well as become involved in social development projects, such as education and onsite child care for employees children."
Ruth Hajioff, 2003
Berber ladies transporting argan fruit.

Believed to be the rarest oil in the world, argan is rich in Vitamin E and antioxidants with many health benefits.

Our Gold Award winning Argan Food Oil is extra-virgin and cold-pressed. Besides having a rich nutty and slightly smoky flavour it is 80% unsaturated and rich in essential fatty acid.

Our unique skincare range is made from cold-pressed cosmetic argan oil, a pure natural skin food, rich in antioxidants and free-radical fighting agents.

It is time consuming and laborious to produce argan oil. The fruits are hand gathered from the ground in the late summer. The fruit is peeled from the hard nuts which are individually cracked between heavy stones, each one yielding a small almond shaped seed. These are then pressed to release their precious oil. In all, two days work is needed to produce a single litre.

Strict quality control is maintained throughout by Moulay Hassan Daoui the co-director of Bab el Oued d'Argan and local argan expert. Independent analysis is carried out on the oil.

In the future we hope to welcome visitors to drink mint tea in our garden and observe the various stages in preparing premium quality oils for food and cosmetic uses. They will be able to see a sacred Argan tree nearby and learn about the argans' unique place in the lives of the local community.

A Berber lady.

The argan tree now grows only in SW Morocco. It is believed to date back 25,000,000 years and to have once covered N. Africa. Now endangered and under protection of UNESCO, the Argan grows wild in semi-desert soil, its deep root system helping to protect against soil erosion and the northern advance of the Sahara. In May 2005 Ruth was invited to become a member of the newly formed Mohammed VI Foundation for Research and Protection of the Argan Tree.

Wild Wood Groves is committed to ethical trading in its oil production and contributing to the conservation of this rare species. Providing an income for making argan oil discourages use of the wood as charcoal and for building thus ensuring a unique heritage for future generations.

Ruth Hajioff attended a charity gala dinner and participated in the Moroccan Cultural Week held in the Covent Garden Piazza in 2003. Read the letter she received from Ali El Kasmi, Director of the Moroccan Tourist Board for UK and Eire.

"Your participation in this event of great scale at a time when Morocco has more than ever needed to convey a message worthy of its values for peace and of tolerance, reflects in truth the pride and the love that you show not only for Morocco, but also for every little thing that has to do with the safeguarding of our ancestral traditions and the components which constitute the singularity and the richness of the Moroccan culture as a whole."